But beyond the nicknames, what I’m interested in is understanding people’s stories, so I can tell them authentically. Because storytelling is one of the most powerful ways to communicate. 

Whether it’s through an infographic, distilling complex research into digestible and actionable content, case studies of solutions, or profiles of changemakers, the goal is the same: to create an intuitive and memorable narrative that inspires and informs the reader. 

For me, this process often starts on the backend. I love learning what makes people tick so I can better help them with operational systems that make their lives easier and clear words that help them tell their story as only they can. 

While I love understanding — and improving — systems, I’m not attached to working inside the box. I often find that unattachment, combined with my curiosities, free up the folks I work with to help them to dream bigger.